WEB MARKETING
Marketing your website is crucial to ensure it can be found on the internet. This is a lengthy, ongoing process and is built up of many different processes.
Initial meeting
INITIAL MEETING
Initial meeting to discuss existing website (if applicable) to gain it’s current status and create a baseline report to give an indication of current web site standing. Web marketing objectives are discussed to give the client a realistic expectation of what can be expected as part of the service.
Keyword Research
KEYWORD RESEARCH
There will be initial research into actual search terms which are entered into search engines to find your area of business. The most suitable keywords are agreed between the client and Logic Red for the site optimisation process.
Competition Analysis
COMPETITION ANALYSIS REPORT
This looks at the SEO strategy behind your competitors’ websites indicating which keywords your competitors are promoting, whether it’s necessary to target keywords used by competitors but not by you, and where your competitors are obtaining their links for link building (see below).
Ongoing SEO
ONGOING SEARCH ENGINE OPTIMISATION + MONTHLY REPORTS
The site is checked, modified & monitored with reports emailed on a monthly basis showing visits to the site and keywords used to find the site. There will be continual content changes to engage more traffic (usually done via a blog/news entry). A web site map will be created and sent to search engines to ensure all content is visible.
Link Building
CONTINUAL LINK BUILDING
Link swapping (using only good quality links) with related companies/suppliers/directory sites to gain stronger weighting with search engines.
Social Media
SOCIAL MEDIA
Social media support and advice. Facebook business pages created and linked to website. Optional Facebook advertising campaigns created and monitored.
Google Business
GOOGLE ‘MY BUSINESS’
Ensuring your business is advertised correctly via Google ‘My Business’ giving best local search results and showing within Google maps. Also ensuring that your listing reviews are encouraged and any negative reviews responded too.
Google Adwords
GOOGLE ADWORDS
Optional Google Adwords management for instant exposure. Logic Red to setup a campaign after initial keyword research and various advert layout ideas discussed with the client.